Activision and Hasbro today announced a partnership to produce a series of My Little Pony games on the Wii U.
The games, which will be based on the hit TV series 'Friendship is Magic', will feature "open-world sandbox gameplay, with farming elements", according to Activision head of marketing Daniel Baker.
"Think Animal Crossing meets The Sims" he said. Daniel was quick to add that the games will be aimed towards an "older, male, tech savvy audience".
Daniel was quick to point to Hasbro's and Gameloft's recent success with the hit iOS and Android game, which was popular among older gamers. "We want to replicate that sucess".
"We want the fans themselves to be involved. We've already reached out to prominent members of the Pony fandom", he added.
The series is already in development, with the first installment expected to be released by Winter, with additional games to be released every 6 months.
[{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > header:nth-of-type(1) > time:nth-of-type(1)","html":"<time datetime=\"2013-03-12T10:48:36+00:00\" pubdate=\"\" class=\"time-ago\">10:48am, Tue 12 Mar 2013</time>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > header:nth-of-type(1) > time:nth-of-type(2)","html":"<time datetime=\"2013-10-04\" pubdate=\"\" class=\"time-edited\">- last updated Tue 4 Oct 2013</time>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > cite:nth-of-type(1)","html":"<cite class=\"quote\">– Catherine Walker</cite>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(3) > figcaption:nth-of-type(1)","html":"<figcaption class=\"\">Grace Walker playing with her 'My Little pony' dolls <cite style=\"\">Credit: ITV Granada</cite></figcaption>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(9) > strong:nth-of-type(1) > a:nth-of-type(1)","html":"<a class=\"\" href=\"http://www.itv.com/news/2013-03-01/how-to-turn-off-in-app-purchases-ipad-iphone-game/\" target=\"_blank\">Click here for information on how to switch off in-app purchases</a>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(8)","html":"<p class=\"\">Apple refused to comment on this particular case but has advised Catherine and other users of their products that they can turn off \"in app purchases\" by changing the settings of their devices. </p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(7)","html":"<p class=\"\">Catherine complained and several phone calls and emails iTunes agreed to refund the money.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(3) > img:nth-of-type(1)","html":"<img class=\"article\" src=\"http://news.images.itv.com/image/file/174535/article_5adbac2eeddb78c3_1363085204_9j-4aaqsk.jpeg\" height=\"326\" width=\"580\">","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(1) > img:nth-of-type(1)","html":"<img class=\"\" alt=\"\" src=\"\">","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(1) > img:nth-of-type(1)","html":"<img class=\"\" alt=\"\" src=\"http://news.images.itv.com/image/file/174529/article_0ac5a8702fd8cd5f_1363084883_9j-4aaqsk.jpeg\">","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > blockquote:nth-of-type(1)","html":"<blockquote class=\"\">\n<p style=\"\">\"If it wasn't for our overdraft we'd have defaulted on our mortgage and other bills as well. We wouldn't have been able to eat or anything.</p>\n\n<p style=\"\">\"I thought she would be safe to play. I didn't realise that that this could happen and I just think it's not a very good system - it's not fair on the parent and it's not fair on the child and it's taking advantage.</p>\n\n<p style=\"\">\"I didn't know in app applications existed. Especially within free games with them saying they are free you would expect them to be free.\"</p>\n\n<p>\"She could definitely have spent a fortune.\"</p>\n</blockquote>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(6)","html":"<p class=\"\">\"I did start crying because I thought I am just never going to see this money again,\" said Catherine after seeing the bill.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(5)","html":"<p class=\"\">The gems are defined as \"in app purchases\" by the technology makers and do not necessarily require players to enter an iTunes password.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(4)","html":"<p class=\"\">Little Grace was able to click and buy \"virtual gems\" to boost her performance in the game at £69.99 a time - running up a bill of over £900 in just thirty minutes.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(2) > figcaption:nth-of-type(1)","html":"<figcaption class=\"\">The My Little Pony game <cite style=\"\">Credit: ITV Granada</cite></figcaption>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > header:nth-of-type(1) > time:nth-of-type(2)","html":"<time datetime=\"2013-03-12\" pubdate=\"\" class=\"time-edited\">- last updated Tue 12 Mar 2013</time>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(1) > figcaption:nth-of-type(1)","html":"<figcaption class=\"\">Current My Little Pony titles on the iPad.<cite style=\"\"> Photo: ITV Granada</cite></figcaption>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(3)","html":"<p class=\"\">Catherine Walker downloaded the game for her daughter to cheer her up but it wasn't long before they were both left in tears.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(2)","html":"<p class=\"\">Grace Walker from Northwich begged her mum to let her have the My Little Pony game when she was feeling poorly.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > p:nth-of-type(1)","html":"<p class=\"\">A Cheshire mother is warning parents about the dangers of free download games after her six year old daughter ran up a £900 bill on her iPad - without even needing her iTunes password.</p>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > figure:nth-of-type(1) > figcaption:nth-of-type(1)","html":"<figcaption class=\"\">Grace Walker<cite style=\"\"> Photo: ITV Granada</cite></figcaption>","__cmd__":"ReplaceWithCmd"},{"isExecuted":true,"name":"replacement","selector":" > body:nth-of-type(1) > div:nth-of-type(6) > div:nth-of-type(1) > article:nth-of-type(1) > header:nth-of-type(1) > h1:nth-of-type(1)","html":"<h1 class=\"\">Girl runs up £900 bill in a 'My Little Pony' game on her mother's iPad</h1>","__cmd__":"ReplaceWithCmd"}]